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The optimization and submission of your web site to search engines and directories
to get your pages indexed in their databases, are some of the main ways to get visitors to your site.
To optimize a web site, your web pages need the correct placement of relevant content and
keywords. This will help you to rank higher with the search engines.
- Keyword Research and Analysis
- Basic Search Engine Optimization (Content and Keyword Placement)
- Submit your web site to the main search engines:
- Google
- Yahoo
- MSN
- Open Directory Project (dmoz)
- Setup Statistical Analysis and Tracking Reports available on the Host
Pay per Click Advertising
Pay per Click advertising is another great way to get customers to visit your site. Specific keywords
related to your business will be used in a 'pay per click' campaign. Some popular Pay per Click
companies include Google Adwords and Yahoo! Search Marketing. You bid on different
keywords and pay an amount whenever someone clicks on that keyword. The bids can start as low as .03
cents, and go up to many dollars.
Reciprocal Links
Ratings with Google are also built on the quality of sites that link back to yours. Typically you would
contact web sites that are related to your business and request a 'reciprocal link'. You would
create a link to their site from your web pages if they do the same for you.
Articles and Tutorials
Articles and tutorials you provide on your site will cause it to be more content and keyword rich. This
again will help you to rank higher in the search engines.
Mailing List
Create an option on your web site for visitors to join your mailing list. When they give you permission to send
them information, you can send them newsletters, special offers, new product information, coupons, etc. Sending
your vsitors periodic information will help them to remember your company, and keep them current on your products
and services.
Ezine (Electronic Magazine) Advertising
Consider advertising your web site in ezines that are related to your business. This is a cost effective way to
send targeted ads to everyone that subscribes to a particular ezine.
Website Advertising
Similar to ezine advertising, your web site is advertised directly on a website that is related to your business.
Some web sites will charge you a fee to run an ad directly on their web sites.
Add your web site URL to your email signatures
Post your web site to forums
Join a Web Ring
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